Conceptualizing and desigining a digital electricity meter aimed at empowering its users with information to save money and conserve electricity at the same time.
My Role
• Defined the user model and user interface
• Created detailed sketches and mockups to communicate design ideas
• Studied existing products and incorporating constructive changes to designs
Tools Used 
Interviews, Hand drawing, Adobe Illustrator, Sketch
Use design thinking to creating a project that provides users with a clear sense of taking action towards conserving energy and resources.
Understanding the user and the idea of consumption
Creating a product that would influence users to take a positive action to conserve energy was broad scope. In order to understand this landscape I tried to learn everything I could about the behaviors, attitudes and emotions that influence a persons motivation to take action. I outlined key questions and a revised my project proposal multiple times to define a focus for my project. The detailed study for this lasted about three months and is captured in process book
Interviewing subject matter experts and observing consumption  
In order to further understand the perspective of people towards conservation and the associated challenges, I interviewed two subject matter experts who deal with conservation of resources on a daily basis. The Chief Sustainability Officer at my university and the Computer Lab Manager helped me realize that generally most people are concerned about the environment and but conservation of resources is always their priority.
Comparative Analysis 
I took a close look at artifacts created to improve environmental awareness among people. I kept my scope broad to include real products, toolkits and art. Below I selectively highlight only three from my my extensive analysis. Namely the Nest a commonly known learning thermostat that helps users save money and energy. A carbon calculator that measures an individuals output based on an interactive calculator. And, the Co2 Cube art installation commissioned by the UN Climate Change Conference'09 to highlight an average individual's carbon emission in a month. 
ESTABLISHING Design Principles
Easy Interpretation
The actionable should be clear without much hassle to find relevant information or to understand the visual
Create longevity of impact in ambient and non-interruptive ways
Influence Action
Structure the interface that doesn’t just guilt action but also highlights instances to create positive association
Distilling feedback and incorporating design principles into final execution
I extended Idea 3 and Idea 1, modifying and combining the thinking behind them to develop a stronger conceptual connection between a clock and money i.e showing expenditure on electricity over time. The default display would show current pricing and the level of electricity usage in the users home. Just by a quick glance at any time of the day consumers can tell if and how they should be changing their behavior.

Sketching layout of a tracking system to view recorded data
During refining designs for display that could be mounted on a wall, I realized that users might want to access information about their past usage and or to track their progress using a phone application or an online account. I designed the layout in terms of a mobile experience through some rapid sketching.
Designing information visuals for mobile
I carried forward the visual language established for the dashboard to the application as well. My goal was to create an experience that was connected and was still delightful in it's display of information instead of overloading the user with buttons and tables of information. 
I focused on designing the screens that communicated the data the most, highlighting instances of savings to create a positive association with the product. 
Designing additional features for the future
I recognized an opportunity to create a feature that would help planning savings in advance, where the user would have the ability to create custom alerts to receive a notification regarding low electricity prices and schedule tasks that require high electricity usage eg. Laundry when there the electricity is cheapest during the day.
Explore the entire process book of the project below.

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